Tri-Direct List Opportunities

Arcadian

Overview:

• 92% FEMALE
• Aged 35-64
• A database of individuals who reside in rural communiuties and take a keen interest in the pursuits that go on there. They also have a higher disposition to shop from home as well as have a higher level of disposable income than the national average.

B2B Marketplace

Overview:

• 100% MALE
• Aged 0-0
• A comprehensive database of UK businesses with great selectability including number of employees, turnover and industry sector. The data comes from a number of transactional sources and is brought together in one database and overlaid with SIC codes thus ensuring high quality and robust contacts. There are also high levels of telephone numbers and email addresses available

Barclay & Bodie

Overview:

• 62% FEMALE
• Aged 30-65
• A great opportunity to reach up-market, affluent people through the Barclay & Bodie list of mail order buyers. They have a large selection of interesting and original Victorian antiques including some unusual furnishing pieces and small decorative objects. The aim is to continue to please their customers by maintaining high standards of quality, fine attention to detail, keeping to what is practical but never failing to include a touch of wit.

Cath Kidston

Overview:

• 92% FEMALE
• Aged 35-54
• Cath Kidston started in 1993, selling second hand furniture and vintage fabrics from a small shop in Notting Hill. Today Cath Kidston is well known for creating signature floral prints for soft furnishings and wallpaper which have come to stand for their unique look and feel. Products can be purchased from the stunning mail order catalogue, on-line or from one of the 12 retail outlets which are located in London, Bath and the USA.

Change & Save

Overview:

• 67% FEMALE
• Aged 30-30
• At last a file that provides advertisers with consumers who are interested in saving money on pretty much anything they can. The database comprises of householders who have switched from one or more utility suppliers to another supplier and are open to receive offers from other companies who can demonstrate other savings potential. The data has been gathered from telemarketing surveys and the consumers have given their permission to receive offers from other companies.

Charles Tyrwhitt

Overview:

• 80% MALE
• Aged 35-54
• An excellent list for targeting affluent and mail order responsive women & gentlemen. Since 1986 Charles Tyrwhitt has produced shirts of impeccable quality and at reasonable value for money. They have created their file by classic direct response techniques and are now the premier male orientated mailing list within the U.K.

Club Culture

Overview:

• 55% MALE
• Aged 20-60
• A rare list which features the very hard to target 20-25 "young and trendies". Compiled from a range of online and telemarketing techniques, this list has a rich vain of the youth market who have a wide range of sporting interests as well as all of the other things that the youth are concerned with today, such as socialising and fashion. This list aims to provide good levels of selectability as well as large volumes for those wishing to recruit large numbers of developing consumers.

CompostFlow

Overview:

• 70% MALE
• Aged 35-65
• This is a NEW list on the market and provides an outstanding opportunity to target gardening enthusiasts. The list contains enquirers and customers of high end composters. The individuals in this database are homeowners who enjoy gardening. They are willing to spend more money on special equipment. The average order amount of buyers is £300. The audience can be described as avid “hand in the dirt” gardeners.

ConsumerSelect

Overview:

• 78% FEMALE
• Aged 35-69
• ConsumerSelect is an up an coming collator of consumers habits, attitudes and shopping trends which has resulted in a depth of data normally attributed to a large lifestyle data gatherer. Initially, data is collected from consumers who come into contact with brand owners at key touch points of the shopping transition. Consumers are often incentivised to provide their personal information through competitions, money off vouchers and are then sent a full survey to complete.

Country Publications Masterfile

Overview:

• 60% MALE
• Aged 55+
• Country Publications masterfile consists of subscribers to specialist titles including Dalesman, Cumbria, Countryman and Down Your Way. The file consists of affluent and active subscribers across all of the titles therefore providing an ideal opportunity to target an array on individuals who have a keen and active interest in some of England�s most spectacular countryside.

Countryman

Overview:

• 58% FEMALE
• Aged 55+
• Countryman is the UK�s most respected countryside magazine and has been embracing all that is important in the British countryside for more than 75 years. The magazine is published on a monthly basis and contains fascinating articles that will appeal to individuals who live, work or enjoy spending time in the countryside.

Countryside

Overview:

• 65% MALE
• Aged 25-65
• NFU Countryside is a membership organisation set up by the National Farmers Union for people with an interest in farming and a passion for the British countryside and rural life. As part of their membership they receive a monthly colour magazine with articles about what�s happening in the countryside and rural life. Members also have access to their own website www.countrysideonline.org.uk where more information can be found about what�s happening in the countryside.

Credit Risk Suppression

Overview:

• 55% MALE
• Aged 25-55
• The answer to financial targeting for secured and unsecured loans, remortgaging, debt management and IVAs. This is an extremely comprehensive 0-12 months recent credit adverse consumers who have been refused credit. The file has been compiled via over forty separate financial sources. If you are concerned with non-payment of goods or services then this file will screen out the risky individuals.

Cumbria

Overview:

• 56% FEMALE
• Aged 45+
• Cumbria magazine was first launched in 1948 and is the oldest and most respected magazine serving the county. For over 50 years Cumbria has been bringing a breath of the fells and valleys to devotees all over the world. Each month the magazine introduces readers to the characters who shape this beautiful corner of England. Every issue contains articles about the people, history, countryside and traditions that give the Lake District its unique flavour.

Dalesman

Overview:

• 62% MALE
• Aged 55+
• Dalesman is the biggest selling regional consumer magazine in the country. Launched in 1939, Dalesman gets inside the �real� Yorkshire every month with its campaigning and thought provoking editorial. It is at the heartland of life in Yorkshire and every issue is packed with features and articles about the culture, landscape and history that makes Yorkshire such a special place.

Down Your Way

Overview:

• 59% FEMALE
• Aged 35-65
• �Down Your Way� magazine is a unique companion for all those connected with Yorkshire, England�s largest and most delightful county. The magazine is full of nostalgic memories, local history, heritage, traditions and legends written by its readers. This file therefore provides a rare and exciting opportunity to target monthly subscribers of this

DubitCard

Overview:

• 60% FEMALE
• Aged 14-17
• Launched in 2004 the DubitCard was a real groundbreaking service offering the first personalised, VIP and discount card for the under 18 year old youth market. The card entitles the holder to receive discounts and privileges at major high street stores, restaurants & leisure venues. The list represents a unique opportunity to recruit discerning young people who like to be in the know and at the forefront of all things new. The youth market is valued at �20 billion per annum.

Fifty Cover Insurance

Overview:

• 55% FEMALE
• Aged 50-70
• A database of individuals over the age of 50 and contains month of renewal of either their motor insurance or houshold insurance or both

Fortune 5

Overview:

• 71% MALE
• Aged 35-65
• Statistically Britains richest 5% of the population. The data is taken from public domain and then enhanced with overlays to create a robust file of 5,000,000 individuals at 2.7 million households. The file has proven to work for financial services and charitable offers.

Grandparents Society

Overview:

• 54% FEMALE
• Aged 50+
• The Grandparents Society file contains over 1.5m individual members that have a registered interest in grand parenting with many of them having at least two grandchildren. The over 50�s sector of the population is expanding with many individuals who are in or approaching retirement and still lead an active lifestyle and who perhaps still hold dear the values of yesterday but are also concerned with what the future holds for their families.

H.M.S Dynamics

Overview:

• H.M.S. Dynamics delivers the most up to date goneaway suppression file currently available in the UK, with over 80% unique records of genuine goneaways on file when compared to any other similar suppression tool within the critical period of the first six months following the move.

halfpriceperfumes.co.uk

Overview:

• 80% FEMALE
• Aged 25-54
• Halfpriceperfumes.co.uk is the web base for Sterling Pharmacy Limited. Established in 1996 is a U.K. multi channel retailer of discounted branded fragrances and skin care products. Brands sold include Calvin Klein, Burberry, Clarins, Gucci and Lacoste to name a few.

I Read

Overview:

• 60% MALE
• Aged 20-60
• The first truly national file of newspaper readership combined with active magazine subscriber information. The file has been compiled from interactive surveys, to provide a list of consumers that have provided details of their preferred daily and Sunday newspaper titles that they buy and read. Therefore, this list provides a broad range of demographics which range from readership of "Red Tops", through to "Black Tops" and on to the Broadsheet readers.

i-media

Overview:

• 54% FEMALE
• Aged 25-54
• i-media is a compiled list of UK consumers that have already made the leap in to paid subscriptions giving them more program access in to sport, music, movies and documentaries and foreign language programming. Many of these consumers go on to make a purchase directly from their armchairs via DRTV offers and quite simply could not go back to the free terrestrial channels. These consumers are at the cutting edge of new entertainment and communication technology.

its4me.co.uk

Overview:

• 50% FEMALE
• Aged 25-54
• Since its4me was founded in October 2000, it has grown to become one of the U.K's largest online car insurance brokers. Its4me offers a fully online insurance service meaning they are often cheaper and more efficient than other insurance providers. The data comprises of individuals that have asked its4me for a quotation at or around the time of renewal.

IWANTTHAT

Overview:

• 60% MALE
• Aged 25-50
• IWANTTHAT is a compiled list of early adopters who love owning and using the very latest technology and gadgetry available and is sourced from a variety of collection points. The file contains individuals who have high disposable incomes and are extensive users of broadband internet services. These consumers are well informed and often know exactly what they want and how to source it.

Kates Chronicles

Overview:

• 91% FEMALE
• Aged 18-45
• Five years ago Kate Roberts became a first time mother at the age of 30. Prior to being a house wife she had a successful career in law and is married to Jeff an IT manager with a �blue chip.� Kate had never been a parent before and had to learn everything from scratch and talked a lot with other mums and soon after was passing on her own brand of practical parenting advice about the �journey� they make as women to mothers of young babies and toddlers, right up to school age.

Key-TV

Overview:

• 70% MALE
• Aged 35-65
• An excellent list for targeting affluent and mail order Responsive, mature gentlemen. Key-TV is a one-stop European media marketing and distribution company that focuses on selling golf related products. The products range from clubs to golfing aids. Key-TV also have music CD buyers on file and are now branching out into travel and adventure products and packages.

MobileMe

Overview:

• 57% FEMALE
• Aged 25-55
• MobileMe is the UK’s most successful mobile database with new data added on a monthly basis. Compiled with data from across all mobile networks, this is unrivalled in the market place. The database contains both mobile telephone number and postal address, which allows marketers to access responsive consumers via SMS, postal or combined campaign.

Mover Dynamics

Overview:

• The data is collected on movers placing their home on the market or those looking to buy a property. Information is then tracked through the development of the sale or purchase until their move into a new home.

Mum

Overview:

• 100% FEMALE
• Aged 25-50
• Lets face it Mums are the real backbone to any family, they are the ones who arrange our daily lives and ensure we have all the day to day things that we just couldn�t do without. MUM is a list that comprises of UK consumers that have purchased FMCG goods for home and family usage and is compiled from a major manufacturer of such items as medicines, toiletries, foodstuffs and hygiene products.

Next Generation

Overview:

• 57% FEMALE
• Aged 18-30
• Next Generatin is a file of 18-30 year olds who are likely to participate in the growth of the UK population, its habits, its wishes and will influence how the government forms policy and how UK businesses react to this important sector of the population which also have on-going concerns for the environment. The file has been compiled from more than one source and provides an excellent range of selections.

NFU

Overview:

• 90% MALE
• Aged 45-65
• The National Farmers� Union was originally established in the early 1900�s and has since grown to become Europe�s largest and foremost representative body for farmers. Today the NFU boasts in excess of 30,000 members and provides a wide range of services and advice to any individual or organization on land and farming related issues.

Pet@Home

Overview:

• 72% FEMALE
• Aged 25-64
• Pet@Home is specialist file offering a vast database of pet owners and pet charity supporters with the data being captured via a multitude of websites or tele-surveys. All consumers held on this file own a cat, dog or rabbit and regularly engage in purchasing for them. These animal lovers’ purchases include everything from designer animal bedding to luxury food items. Typically these consumers also support animal orientated charities.

Premium Financial

Overview:

• 52% FEMALE
• Aged 25-55
• This unique list has been designed to achieve the maximum response potential with a high integration of financial and transactional information. Providing sub prime prospects, all data is 100% transactional and is fully post-coded. This provides the perfect opportunity for advertising to the people who require help with obtaining credit or management of their finance arrangements.

Quotient

Overview:

• 55% MALE
• Aged 24-65
• A national database of over 7 million records of individuals who have sought motor or household insurance quotes. They have provided insurers detaild information in order to gain a quote but have then not gone on to take out a policy. The data has been compiled from more than one source and the providers have supplied their NTU's (not taken up).

Renew

Overview:

• 53% MALE
• Aged 25-54
• A brand new compiled list from more than one source of insurance renewal dates of both motor and household policies. The list comprises of over 5 million records across the UK and is available to third party advertisers with virtually no market sector restrictions. The list has also been appended with other useful selections for greater targeting. Whilst a definite must for other insurance offers, the list is a viable option for mail order companies.

Retinol Beauty Club

Overview:

• 99% FEMALE
• Aged 35-65
• The Retinol Beauty Club retails a range of Retinol skin products which feature a woman�s moisturiser/anti-wrinkle cr�me. It is manufactured in New Zealand and sold via direct mail in 5 countries. The range is not available in retail but has been selling via Retinol Beauty Club for over 13 years.

Scotts of Stow

Overview:

• 78% FEMALE
• Aged 45+
• Award winning Scotts of Stow offers you an ideal way of targeting upmarket affluent individuals. Customers are recruited through direct mail and inserts in the quality press. The company markets tasteful and high quality items for kitchen, home and garden.

See Tickets - Shows

Overview:

• 70% FEMALE
• Aged 25-55
• See Tickets is the biggest UK owned ticketing company supplying tickets to see concerts, shows, festivals, events and sporting fixtures. Customers buy their tickets either on-line or via the dedicated call centre. The See Shows list is compiled from the See Tickets database of customers who have bought tickets specifically for shows. Customers tend to be more affluent and have an older age profile.

See Tickets - Theatre

Overview:

• 70% FEMALE
• Aged 25-55
• See Tickets is the biggest UK owned ticketing company supplying tickets to see concerts, shows, festivals, events and sporting fixtures. Customers buy their tickets either on-line or via the dedicated call centre. The See Theatre list is compiled from the See Tickets database of customers who have bought tickets specifically for plays and musicals. Customers tend to be more affluent and have an older age profile.

Silver Cells

Overview:

• 61% FEMALE
• Aged 50-65
• These consumers may have reached retirement age or are rapidly approaching but it doesn't mean they are passed it! Silver Cells is a compiled file of people aged 50+ who are homeowners and have a disposable income in excess of �20K pa. This demonstrates that they have been wise with their money to date and are canny with their retirement planning. These people are bright about their futures and still have an active role in British consumerism to live out for many years to come.

Sony BMG

Overview:

• 58% FEMALE
• Aged 18-34
• Sony BMG Interact is made up of purchasers of music on CD and DVD, music downloads, mobile content and live events, plus visitors to websites of the many and varied artists looked after by Sony BMG, one of the worlds leading music companies. Data has been gathered for Direct Marketing and Market Research purposes, thus ensuring the data is robust.

Sportfish

Overview:

• 100% MALE
• Aged 45-64
• Sportfish is the worlds largest retailer of fly fishing equipment an is also the winner of �The Best Game Mail Order Service� for an unprecedented ten years running. The business supplies a wide range of fishing accessories, clothing and equipment and ships products across the globe to fly fishing enthusiasts and novice anglers. Fishing is in fact the UK�s most popular pastime and the sheer size of the stock range is enormous making Sportfish the place to shop for anyone interested in fishing.

Sun-Fun

Overview:

• 54% FEMALE
• Aged 30-65
• A database comprising of holiday makers who have not only shared with us information about their holiday but lots of other lifestyle type information too. This file provides the ideal opportunity to target individuals that have taken or are considering their next break, whether it be a weekend away or a long haul trip abroad. The file can be tailored to several selection criteria ensuring that your key target audience is reached without wastage.

SunFun Exclusive

Overview:

• 54% FEMALE
• Aged 25-54
• A database comprising of holiday makers who have not only shared with us information about their holiday but lots of other lifestyle type information too. This file provides the ideal opportunity to target individuals that have taken or are considering their next break, whether it be a weekend away or a long haul trip abroad. The file can be tailored to several selection criteria ensuring that your key target audience is reached without wastage.

The Driver File

Overview:

• 56% MALE
• Aged 25-64
• Probably the most comprehensive automotive list in the UK. Compiled from various consumer touchpoints the file has almost 6m 0-12 month reords and offers a wide array of selectibility including make and model of car and DOB.

The Gone Away Suppression File

Overview:

• The Gone Away Suppression file (GAS) is a revolutionary new tool which is altering the shape of Direct Marketing. It is the newest and most powerful file available for legitimate gone-away detection.

The Writers Bureau

Overview:

• 56% FEMALE
• Aged 25-55
• The Writers Bureau runs a comprehensive correspondence course covering every aspect of fiction and non fiction writing. The 140,000 word course is written by professional writers and has been acclaimed by experts. The course value amounts to �250.00. The Writers Bureau recruit using direct response methods. These include Direct Mail and advertisements in quality national press and magazines.

Tiny Tyrwhitt

Overview:

• 100% FEMALE
• Aged 35-44
• Since Charles Tyrwhitt was founded in 1986, they have grown to become well renowned for producing shirts of the highest quality for men and woman of today and now for the first time children too. Until now shirts and accessories have only been made for their �bigger� customers but at last there is now a tiny range of shirts for �tiny� customers.

UK Lifestyle

Overview:

• 52% FEMALE
• Aged 25-44
• This unique lifestyle data has been collected by overlaying syndicated live customer data from a range of various trading companies including financial and mail order companies. Lifestyle attributes are then merged with the UK residents database and the electoral roll to provide an exceptional lifestyle/geo-demographic product.

UK@Home

Overview:

• 53% FEMALE
• Aged 18-44
• UK@HOME is a compiled database of families throughout the UK. The list represents an excellent opportunity to target a broad base of consumers that have families. This is a diverse database and should suit any advertiser from fashion to FMCG.

Ultima

Overview:

• 55% FEMALE
• Aged 25-55
• ULTIMA is a unique database that is derived from a broad-base of UK consumers and is available exclusively via Tri-Direct Sales. The consumers on the file have a higher than average propensity to shop via mail order and are also technology savvy. The list has high volumes as well as a vast array of selections to choose from ensuring advertisers who are looking to target mail order responsive and economically active individuals have the ultimate data for their campaign.

United Charity Donors

Overview:

• 72% FEMALE
• Aged 35-64
• This database is a prodigious collection of data opening a fantastic new opportunity to reach generous individuals. All prospects are known charity donors and ones who are interested in supporting good causes. Many of these hospitable consumers regularly donate to charity and therefore are known for their benevolent spending.

�nvest UK

Overview:

• 85% MALE
• Aged 35-64
• �nvest UK is a compiled source of continually updated shareholder information comprising of active and trading shareholders The list offers precision targeting of individuals of high nett worth. The file does not contain windfall shareholders and therefore only contains the serious investor.