Tri-Direct New Media Opportunities


The Scarlet Letter



The Scarlet Letter

Overview:

  • 90% FEMALE
  • Aged 25-45
  • Scarlet is the new women’s magazine that everyone is talking about. The Sunday Times described Scarlet as “ A glossy mag for a new kind of woman - the kind you see on Sex and the City.” The Scarlet Letter is Scarlet Magazine’s Tuesday weekly e-magazine that talks to women the way they do when men aren’t around. There are currently over 80,000 avid subscribers and it's growing by over 1200 new sign ups per week with the average pass on rate of 2.1